National Chip Week, one of the Potato Council’s biggest annual awareness campaigns, starts on 20 February this year and aims to promote the benefits, and dispel the myths, of eating chips as part of a balanced diet. The Chip Week website, part of the Potato Council’s ‘Love Potatoes’ website gives lots of information on the facts about chips as well as some tasty recipes and a quirky potato head game.
At the heart of the campaign this year is the ‘Choice Chip’ Awards which recognise and reward the quality chips being served up by fish and chip shops and pubs and restaurants around the country, as well as promoting their suppliers and processors.
The regional and national winners will be announced ahead of ‘Chip Week’ to ensure participating businesses can maximise media coverage.